Case Study: a leading glass manufacturer increases site traffic by 218% with AdDaptive display advertising

Glass manufacturer reaches niche vertical at scale using AdDaptive’s display advertising to engage qualified leads, increasing site traffic by 218% and yielding new business

The customer, a leading glass manufacturer, faced the challenge of digitally reaching a niche audience of architects at scale. Previous vendors had failed to effectively engage this difficult-to-target group. They turned to the vendor, AdDaptive, to use its display advertising to increase brand exposure and drive qualified traffic to their website.

AdDaptive implemented a solution using its powerful display advertising technology, fueled by validated data to accurately identify and engage the audience. The results included a 0.19% CTR, over 16,000 engagements, and a 218% increase in site traffic. This successful campaign by AdDaptive generated many new business opportunities for the customer.