Case Study: Magical Brands boosts retargeting ROAS with Add3's Add to Cart strategy

Magical Brands boosts retargeting ROAS after Add3's Add to Cart strategy

Magical Brands, the number one brand in the DIY cannabis edibles market, partnered with Add3 to help them more aggressively communicate with potential customers and convert them. Their challenge was to build overall brand awareness and drive sales for their Magical Butter MB2e device.

Add3 implemented an Add to Cart strategy within their Prospecting campaigns. This approach utilized higher funnel events for optimization and moved prospects through the sales funnel to improve Retargeting efforts. The solution by Add3 resulted in an increased average Return On Ad Spend (ROAS) for Retargeting across all markets, proving to be a more sustainable approach that fueled better performance.

Magical Brands