Case Study: Whitaker Brothers increases organic revenue with Add People

Whitaker Brothers boosts organic revenue by 158% with Add People

Whitaker Brothers, a provider of data destruction and information security equipment, sought to improve their website to further grow their sales after successful Google Ads campaigns with Add People. Their challenge was that aspects of their site were preventing visitors from taking action, such as making a purchase or contacting them.

Add People's Conversion Rate Optimisation (CRO) team conducted extensive research and identified key website areas for improvement. They created new templates for pages like the homepage and product pages to enhance the user experience. This strategy led to a dramatic measurable impact, including a 158% increase in organic revenue, a 41% increase in organic traffic, and a 183% increase in organic goal completions.

Whitaker Brothers