Case Study: TwelveSixtyNine boosts sales with Add People

TwelveSixtyNine boosts Google Shopping sales 21 orders in 30 days with Add People

TwelveSixtyNine, a Florida-based boutique retailer of premium sunglasses and eyewear, was not achieving its desired revenue from website sales through its existing pay-per-click ads. The company tasked vendor Add People with running their paid advertising to effectively turn their website into a 'second store' for expansion.

Add People implemented a targeted strategy using historical campaign data to identify high-performing geographic areas. They built paid ad campaigns focused on these specific locations, featuring popular products to increase conversions. As a result, TwelveSixtyNine saw a 39% reduction in cost per acquisition and achieved sales at nearly double their target return on ad spend, including 21 sales in 30 days from Google Shopping Ads alone.

TwelveSixtyNine