Case Study: Thor’s Lightning Adventure Gear boosts Amazon sales with Add People

Thor’s Lightning Adventure Gear boosts Amazon sales 674% with Add People

Thor’s Lightning Adventure Gear, a Colorado-based eCommerce business selling air management systems, faced the challenge of a saturated market and low sales volume on their Amazon store. They partnered with Add People's Marketplaces Team to increase their visibility and stand out amongst competitors on the platform.

Add People's strategy, led by an account manager, involved deep data analysis, extensive keyword research, and automated review requests to optimize adverts for higher-intent searches. This approach significantly boosted the brand's visibility and customer trust. The results were staggering: a Return on Ad Spend soared to 1,000% and sales from Amazon ads surged by 674% in a record-breaking month, with ads appearing in top search results over 92% of the time.

Thor’s Lightning Adventure Gear