Case Study: The Crafty Black Dog achieves a 2-year sales target in 5 months with Add People

The Crafty Black Dog smashes 2-year sales target in 5 months with Add People

The Crafty Black Dog, a small business selling handcrafted military gifts, struggled to establish itself and acquire new customers. They partnered with Add People to improve their underperforming Google Ads campaigns with the goal of growing their customer base and increasing sales.

Add People implemented a strategy featuring in-depth keyword research, location-based targeting of military areas, and Performance Max campaigns to increase product visibility. The results were outstanding, as the business smashed its two-year target to double sales in just five months. In November 2022, they generated 200 orders with a revenue of £6,274.31, a massive increase from just three orders per month prior to working with Add People.

The Crafty Black Dog