Case Study: The Crafty Black Dog achieves record sales growth with Add People

The Crafty Black Dog boosts orders 159.26% with Add People

The Crafty Black Dog, a small business run from its founder's home, was facing the enviable challenge of handling an overwhelming number of orders generated by its successful Google Ads campaigns managed by Add People. The primary goal was to scale these campaigns further to support the business's planned expansion into a physical retail store.

Add People's strategy built upon existing success by continuing to target locations with strong military ties and creating new Performance Max campaigns to highlight the military decanter product range. This solution drove incredible results, including a 159% increase in orders and a 146% increase in revenue. This measurable growth directly enabled The Crafty Black Dog to open its own physical shop and hire new staff.

The Crafty Black Dog