Case Study: Swinging Cafe Doors boosts sales and achieves 1,651% ROAS with Add People’s social media advertising

Swinging Cafe Doors drives 1,651% ROAS with Add People

Swinging Cafe Doors, a home decor retailer, sought to expand their marketing strategy and unlock new revenue streams by partnering with Add People for a trial of their social media services. The challenge was to navigate the initial learning period of new Facebook ad campaigns, where performance can appear low while the platform optimizes its audience targeting.

Add People's strategy involved creating two specialized Facebook ad campaigns: one for brand awareness and another for remarketing to engaged users. The results were exceptional, with the campaign reaching 473,000 people and driving 71 sales worth $58,972, achieving a 1,651% return on ad spend. This success led Swinging Cafe Doors to continue their partnership with Add People on a long-term basis.

Swinging Cafe Doors