Case Study: Suffolk Latch Company achieves a 3,188% ROAS with Add People’s Pinterest Campaign

Suffolk Latch Company achieves 3,188% ROAS with Add People

Suffolk Latch Company, a supplier of traditional hand-forged ironmongery, partnered with Add People to launch their first-ever marketing campaign on Pinterest. The primary challenge was their complete lack of brand presence on the platform, requiring a strategy to quickly build awareness and connect with their target audience despite the platform's typically longer learning period.

Add People's social media team implemented a strategy focused on researching trending keywords and audience interests to target new users. Utilizing the client's existing high-quality video content, they launched the campaign. The results were exceptional, with Return On Ad Spend skyrocketing by 393% and cost-per-acquisition dropping by 77%. Add People delivered a record-breaking ROAS of 3,188% and an overall conversion rate of 4.7%.

Suffolk Latch Company