Case Study: Sonic Dental achieves 1000% sales growth and expands into 9 global markets with Add People

Sonic Dental boosts sales 1000% with Add People

Sonic Dental, a fast-growing eCommerce brand specializing in ultrasonic dental cleaning devices, partnered with Add People to overcome challenges in scaling internationally. Their product visibility was limited by technical feed issues, and they were generating only around five sales per day. Their goal was to expand into new global markets while achieving a 400% return on ad spend.

Add People implemented a multi-faceted strategy that included creating product priority campaigns, a focused Performance Max approach, and a complete restructuring and localization of their international shopping feeds. This technical expertise, combined with a prepared Black Friday strategy, dramatically improved product visibility and performance. As a result, Sonic Dental achieved a 1000% increase in sales, saw daily orders jump from 5 to 55, and increased their ROAS to 450%. They successfully expanded from 3 to 9 global markets, comfortably exceeding their original targets with Add People.

Sonic Dental