Case Study: Proactive Cleaners increases conversions and wins better leads with Add People

Proactive Cleaners boosts conversions 78% with Add People

Proactive Cleaners, a cleaning services provider with over 15 years of experience, sought more and better-suited leads. They partnered with the vendor Add People to manage their Google Ads. The main challenge was that their ads were generating leads from geographical areas they did not service, wasting advertising budget.

Add People's strategy, implemented by account manager Yasmeen, involved refining location targeting and restructuring campaigns to focus on higher-value jobs. Using a Maximise Conversions bidding strategy on Google Ads, they optimized for performance. The results included a 78% increase in conversion rate and a 16% year-over-year increase in total conversions, while also securing larger commercial contracts.

Proactive Cleaners