Case Study: Premium Paints quadruples traffic and grows revenue by 73% with Add People

Premium Paints grows revenue by 73% with Add People

Premium Paints, a provider of high-quality paints and coatings, faced strong competition that pushed down their organic search rankings. Their existing SEO foundations needed strengthening to improve traffic and conversions. They sought help from the vendor Add People, who utilized SEO and Digital PR services.

Add People implemented a strategy involving technical SEO audits, content expansion using a topic cluster approach, and securing digital PR coverage in major publications. This resulted in a quadrupling of organic traffic and a 73% increase in revenue year-over-year, establishing organic search as a core commercial channel for the customer.

Premium Paints