Case Study: Powerland Battery Centre boosts revenue and ROAS with Add People

Powerland Battery Centre boosts revenue 367% with Add People

Powerland Battery Centre, an online retailer of batteries and chargers, partnered with the vendor Add People to enhance their Google advertising. Their challenge was to maximize their ad budget by focusing on top-performing products, aiming to increase sales despite a reduced search volume and rising costs-per-click.

Add People's solution was to implement Google Performance Max campaigns, splitting top products into dedicated campaigns to target customers at different purchasing stages. This strategy led to substantial year-on-year growth, including a 367% increase in revenue and a 304% increase in Return On Ad Spend, supported by only a 15% rise in ad spend.

Powerland Battery Centre