Case Study: Postman Pooch boosts revenue by 132% with Add People

Postman Pooch boosts revenue 132% with Add People

Postman Pooch, a pet subscription box company, partnered with the agency Add People to address challenges with their Google Ads performance. Despite a strong organic presence, their paid advertising lacked structure, with budget wasted on underperforming keywords and shopping campaigns, preventing profitable growth.

Add People implemented a full Google Ads account restructure and shopping feed optimisation, alongside creating segmented Performance Max campaigns for high-value products. This strategy delivered impressive results: a 132% increase in revenue, a 128% rise in conversions, and a 46% boost in ROAS, enabling Postman Pooch to capitalise on seasonal demand and scale effectively.

Postman Pooch