Case Study: Northern Woodsmen achieves steady revenue and traffic growth with Add People Performance Max

Northern Woodsmen boosts revenue 9.62% with Add People

Northern Woodsmen, a Wisconsin-based supplier of sustainable forestry supplies and firewood packaging, was experiencing a dip in revenue due to misleading data and an inefficient ad strategy from a previous agency. Their challenge was to achieve growth by rectifying these issues, which included multiple incorrectly tracked conversions and a budget being used sparsely across numerous campaigns without a clear strategy. They partnered with Add People to address this.

Add People implemented a new strategy using Performance Max campaigns to optimize budget and bids across Google's ad platforms. They consolidated product ranges, created targeted ad copy with audience signals, and utilized a more efficient approach to spending. As a result, Northern Woodsmen saw a 9.62% increase in online store revenue, a 19.58% increase in website visits, and generated $88,352.90 in revenue from the ads. This success led to a continued partnership with Add People.

Northern Woodsmen