Case Study: Nordens becomes the go-to expert on influencer accounting with Add People

Nordens boosts share of voice from 0% to 63% with Add People

Nordens, a leading firm of accountants and business advisors, came to Add People with the goal of raising brand awareness and establishing themselves as specialists in influencer accounting. Despite their expertise, they had no media presence and a 0% market share of voice, needing to reach both influencers and the wider public.

Add People developed a Digital PR campaign, identifying a key tax pain point for micro-influencers and timing the launch ahead of the self-assessment deadline. This strategy secured 142 articles, a 138M total reach, and drove 131 keyword-rich links. Nordens' share of voice jumped from 0% to 63%, overtaking competitors and cementing their reputation as leaders in the niche.

Nordens