Case Study: Mudd Concrete boosts ROAS and revenue with Add People

Mudd Concrete boosts ROAS by 265% with Add People

Mudd Concrete, a bespoke concrete sink manufacturer, sought to improve their Google Ads campaigns and meet growth targets after a website overhaul. They partnered with Add People to leverage their expertise in restructuring their campaigns, aligning them with their social media efforts, and managing seasonal trends to maximize reach and conversions.

Add People implemented a comprehensive strategy which included restructuring the Google Ads campaigns to eliminate competing keywords and adjusting the budget for seasonal efficiency. This data-driven approach resulted in a 265% increase in Return On Ad Spend, a 19% decrease in ad spend alongside a 34% revenue increase, and a 23% year-on-year revenue growth, enabling Mudd Concrete to confidently expand into new markets.

Mudd Concrete