Case Study: Mr Plates achieves scalable growth with Add People

Mr Plates grows revenue 0% and traffic value 0x with Add People

Mr Plates, a UK-based custom number plate start-up, faced the challenge of scaling its business from a side hustle in a highly competitive market. After seeing no return from their own Google Ads efforts, the founder needed to achieve profitability from at least one paid channel to fund further digital marketing. To break through the saturated market with limited resources, they turned to the digital marketing vendor Add People for help with Google Shopping and paid social media.

Add People implemented a strategic multi-channel approach, starting with a complete overhaul of the underperforming Google Ads account to lay the groundwork for scalable growth. They then expanded reach with paid social and built long-term authority with SEO and PR. This strategy delivered significant results for Mr Plates, including a substantial uplift in revenue from Google Shopping and a major increase in traffic value, creating a strong foundation for sustainable growth.

Mr Plates