Case Study: Mel Newton Dog Training Ltd achieves 70% more organic traffic and 1600% more GBP engagement with Add People

Mel Newton Dog Training Ltd boosts GBP engagement 1600% with Add People

Mel Newton Dog Training Ltd, a dog training business in Norfolk, faced the challenge of low online visibility and an underperforming website, which was struggling to attract leads beyond local word-of-mouth. The company enlisted Add People and their Local SEO service to build a stronger online presence and attract consistent leads across the region.

Add People implemented a strategy including content creation, Google Business Profile optimization, and hyper-local keyword targeting. The results were a 70% increase in organic sessions and a 1600% growth in Google Business Profile engagement year-on-year. This effort achieved number one rankings for key search terms across Norfolk, leading to the client being consistently booked months in advance.

Mel Newton Dog Training Ltd