Case Study: Knobbles & Bobbles boosts sales and visibility with Add People's Google Shopping and Smart Shopping campaigns

Knobbles & Bobbles boosts sales 926% with Add People

Knobbles & Bobbles, a family-run business selling decorative door knobs, partnered with Add People to increase its online visibility and sales while reducing its cost per acquisition. Their challenge was to get their products in front of more potential customers and improve the conversion rate, particularly from mobile campaigns which were driving traffic but not sales.

Add People's solution involved optimising Google Shopping campaigns by targeting specific search terms, scheduling ads for high-converting times, and enriching product data. This strategy resulted in a phenomenal 1108% increase in visibility and a 926% jump in sales within a year. Add People's work greatly reduced inefficient ad spending and positioned the small store alongside major retailers in search results.

Knobbles & Bobbles