Case Study: Hello Laser achieves 457% more Google Ads enquiries with Add People

Hello Laser grows Google Ads enquiries 457% with Add People

Hello Laser, a personal laser hair removal clinic, sought to grow its business through better digital marketing. The founder, Kerry Haworth, was generating too few and too costly enquiries via Google Ads, with only four enquiries in a month at a high cost per lead, and lacked proper conversion tracking. She turned to the vendor Add People for their Lead Generation service to attract more local clients.

Add People rebuilt the Google Ads campaigns with focused keywords and proper tracking, and created a new multi-page website to improve user experience. The results were significant: Google Ads enquiries increased from 4 to 32 in a few months, while the cost per enquiry dropped by 43%. Subsequently, over a nearly three-month period, enquiries grew by 457% and cost per enquiry fell 73%, leading to record revenue and allowing the founder to plan for business expansion.

Hello Laser