Case Study: gfJules boosts ROAS by 121% with Add People

gfJules boosts ROAS by 121% with Add People

gfJules, a gluten-free baking brand, faced challenges with unprofitable Google Ads campaigns and a Meta Ads strategy that failed to reach new audiences. Their high ad spend was primarily driving conversions from existing customers through branded search, rather than acquiring new ones. They partnered with digital marketing agency Add People to optimize their ad spend and generate sustainable growth.

Add People implemented a dual-strategy for Google and Meta Ads. This involved restructuring campaigns to target new customers, reallocating budgets to high-performing products, and using layered campaigns to move users through the sales funnel. The results for gfJules were outstanding: Add People delivered a 121% increase in ROAS, an 87% increase in website traffic, and a 53% reduction in ad spend, all while increasing the average order value by 15%.

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