Case Study: EPC-Hub cuts cost per lead by 40% with Add People

EPC-Hub cuts cost per lead by 40% with Add People

EPC-Hub, a UK provider of commercial Energy Performance Certificates, partnered with Add People to address their Google Ads challenges. Their investment was being wasted on irrelevant residential enquiries, leading to inconsistent lead flow, a high cost per lead, and a low conversion rate that hindered their growth ambitions.

Add People implemented a targeted Google Ads strategy focused on improving lead quality. This included an aggressive negative keyword strategy, A/B tested landing pages, and precise targeting of commercial decision-makers. As a result, EPC-Hub cut its cost per lead by 40% to £41.25 and saw its conversion rate increase to 9.55%. The campaign generated high-quality commercial leads, including multiple multi-site projects, resulting in £8,282 in revenue from Q4 enquiries.

EPC-Hub