Case Study: Ennis & Brown boosts lead quality and reaches millions with Add People

Ennis & Brown boosts reach by 35% in 4 months with Add People

Ennis & Brown, a UK-based manufacturer of custom wooden tables, partnered with Add People for help with their social media advertising. Their challenge was that Facebook Messenger campaigns were generating a high volume of irrelevant leads and inquiries from distant locations, which wasted time and increased delivery costs.

Add People implemented a new Facebook Ads strategy using targeted Messenger campaigns. They set up automated responses to filter leads and refined location targeting to focus on customers closer to the client's base. The results included reaching over 3 million people, generating over 1 million website engagements, and a significant increase in the quality of leads, all while reducing the cost-per-click by 9%.

Ennis & Brown