Case Study: Dog G8 boosts revenue and ROAS with Add People

Dog G8 boosts revenue by £183K with Add People

Dog G8, a family-run business specializing in retractable dog gates, partnered with digital marketing agency Add People to convert their viral TikTok and Dragon's Den buzz into consistent, scalable sales. Their challenge was to identify the most relevant audiences, maintain growth momentum, and optimize their marketing spend across paid and organic channels to build a sustainable growth engine.

Add People implemented a multi-faceted strategy that included restructuring Google Ads campaigns, optimizing Paid Social accounts, and deploying SEO, Digital PR, and Conversion Rate Optimization (CRO). The results were significant: Add People delivered a 1,120% ROI from CRO, generating an additional £183,000 in revenue, while also reducing ad spend by £39k in Google Shopping and increasing Paid Social ROAS by 95% year-over-year.

Dog G8