Case Study: Clearview Fencing achieves stronger commercial visibility and growth with Add People

Clearview Fencing boosts paid leads to 0 in 6 months with Add People

Clearview Fencing, a South Africa-based fencing and security specialist, partnered with the digital marketing agency Add People to increase its exposure for high-value commercial search terms and unlock larger commercial projects. Their challenge was to pivot from steady residential enquiries to winning more strategic, larger-scale commercial contracts while improving their lead-to-deal efficiency.

Add People implemented a strategy focused on high-value commercial targeting through SEO and paid ads across platforms like Google Ads. This involved creating sector-specific content, performing a technical SEO clean-up, and fostering a transparent partnership. The results included a significant increase in organic and paid new users, top-three rankings for numerous high-intent keywords, and the generation of a substantial number of new leads, enabling Clearview Fencing to expand its operations and target larger contracts.

Clearview Fencing