Case Study: Carnet Wizard achieves 71% more enquiries with Add People

Carnet Wizard boosts enquiries by 71% with Add People

Carnet Wizard, a UK-based specialist in ATA Carnets, wanted to grow beyond simply maintaining its existing marketing performance. The challenge was to build on their established strategy with Add People to achieve more proactive, growth-focused lead generation that improved both the volume and quality of enquiries without increasing their daily ad spend budget.

Add People upgraded Carnet Wizard to its Lead Generation Gold Service, implementing a strategy that included tighter search term control, higher intent keyword targeting, and rapid response to new industry opportunities like e-carnets. The results were a 71% increase in enquiries, a 31% lower cost per lead, and a return of £3.96 in revenue for every £1 spent on paid marketing, all without an increase to the daily ad budget. Add People also significantly grew the client's organic search visibility.

Carnet Wizard