Case Study: Audio Geeks grows revenue and sales with Add People

Audio Geeks grows sales by 45% with Add People

Audio Geeks, a San Antonio-based eCommerce SME specializing in high-end audio electronics, partnered with Add People to super-charge their Google Ads campaigns. Their challenge was to increase sales while effectively marketing their high average order value items without wasting their budget on underperforming products.

Add People implemented a dual-campaign Google Ads strategy, combining an automated performance max campaign with a manual standard shopping campaign for greater control. They also introduced email automation for retargeting. This strategy led to a 45% growth in sales and nearly doubled their revenue with only a 5% increase in budget. The new email campaigns alone drove $8,500 in revenue.

Audio Geeks