Case Study: Advanced Alternatives Center boosts sales and revenue with Add People

Advanced Alternatives Center boosts sales 62% with Add People

Advanced Alternatives Center (AAC), a supplier of specialty supplements and natural remedies, faced a challenge with their underperforming Google Ads campaigns. They partnered with the vendor Add People to help grow their online sales and revenue through this channel.

Add People's strategy, led by Account Manager Kit Giroux, involved a deep dive into performance data to reallocate budgets and target high-yield products. A key hurdle was resolved by their technical expert who used Google Partner status to get disapproved products reinstated. The results included a 62% increase in sales, a 51% increase in revenue, and a consistent Return On Ad Spend above 600% for the year.

Advanced Alternatives Center (aac)