Case Study: Accountex achieves 86M+ reach with Add People Digital PR

Accountex reaches 86M+ with Add People

Accountex partnered with Add People for a Digital PR campaign to position itself as a leading voice on the Making Tax Digital (MTD) changes, rather than just promote its event. The challenge was to spark a national conversation on this urgent industry topic and provide meaningful, data-led insights to accountants and the wider business community.

Add People implemented a strategy rooted in original data, polling over 500 accountants to uncover key concerns about MTD. They combined this data with expert commentary and pitched the story to a targeted mix of trade and national press. The campaign achieved over 86 million in reach across 18 high-authority publications, secured 7 valuable backlinks for SEO, and successfully established Accountex as a central partner in the industry conversation.

Accountex