Case Study: University of Strathclyde helps carers improve health and wellbeing with Add Jam’s CareFit app

University of Strathclyde builds CareFit to support 81% of carers wanting more activity with Add Jam

The customer is the University of Strathclyde, which faced the challenge of supporting the health and wellbeing of informal caregivers, a group where 72% report mental ill health and 61% report physical ill health. Their CareFit research project aimed to increase physical activity among these caregivers using a digital solution, but required a partner to develop a privacy-focused mobile application for a potentially vulnerable and tech-illiterate user base. The vendor Add Jam was engaged to provide product design, technical strategy, and development services.

Add Jam implemented the solution by developing a React Native mobile app for iOS and Android, supported by a Ruby on Rails API and content management system on scalable AWS infrastructure. Their privacy-centric approach ensured all sensitive user data was stored only on-device. The vendor's agile process allowed for continuous iterative improvements based on user feedback. While specific metrics are not provided, Add Jam was pivotal in bringing the initial concept to life, creating an app designed to make a real difference for carers by safely encouraging physical activity.

University of Strathclyde