Case Study: Glasgow City Council boosts active city exploration with Add Jam's Glasgow Walking app

Glasgow City Council launches a smart city walking app in less than a day with Add Jam

Add Jam worked with Glasgow City Council on a smart city initiative to encourage physical activity and provide easy access to local heritage information. The challenge was to create an engaging digital tool that would motivate residents to explore the city on foot, supporting public health goals.

The solution developed by Add Jam was the Glasgow Walking app, which featured curated heritage walks and a real-time compass for navigation. Through iterative testing and feedback, this evolved into the scalable Glasgow Walking App Platform, enabling the rapid creation of customized mobile apps. The project aims to foster a healthier community and has the potential to contribute to significant NHS savings, estimated at £60 million through reduced health risks.

Glasgow City Council