Case Study: Mejuri achieves a successful Sydney store launch with Adcreators

Mejuri launches Sydney store with Adcreators and drives 4 million ad impressions

The customer, Mejuri, faced the challenge of creating significant buzz and driving footfall for the launch of its first physical store in Sydney. Their objective was to effectively reach their target demographic and convert that interest into attendance and initial sales. To address this, they partnered with the vendor Adcreators, leveraging its expertise in social and programmatic advertising.

Adcreators implemented a hyper-targeted digital campaign using social media and programmatic ads, focusing on geo-targeting potential customers in Sydney. This solution successfully generated considerable pre-opening anticipation and high footfall on opening day. The results included a 38% increase in Sydney-based social media mentions, 4 million programmatic ad impressions delivered within the target radius, and a 26% uplift in initial store sales projections, firmly establishing Mejuri's physical presence in the Australian market.

Mejuri