Case Study: Ozsale boosts ROAS with Adcore’s customized Bid-to-Margin strategy

OZSALE boosts ROAS 23.14% with Adcore's bid-to-margin strategy

Adcore partnered with OZSALE, an Australian online retailer, to address a significant challenge. With over a million product SKUs, each with vastly different profit margins, OZSALE needed to ensure its Google Ads spend was distributed in the most profitable manner and prevent spending on low-margin goods.

Adcore implemented a customized Bid-to-Margin strategy using its Feeditor service. This involved calculating product margins, organizing them into bands, and segmenting Google campaigns accordingly to allocate budget toward high-margin products. The solution was a clear success; despite a 16.23% reduction in overall ad spend, conversions and revenue increased, leading to a substantial 23.14% rise in ROAS for OZSALE.

OZSALE