Case Study: Olight boosts US brand awareness with Adcore's omnichannel campaigns

Olight boosts brand lift 30% with Adcore

Olight, a global technology-driven light company, faced the challenge of increasing its brand awareness in the highly competitive US flashlight market, where it had a limited retail presence. To support its rapid growth objective, Olight partnered with Adcore to implement a targeted omnichannel marketing strategy.

Adcore developed a comprehensive, data-driven solution that included in-depth market research, a diversified cross-channel media strategy, and the creation of tailored creative assets. This approach allowed Adcore to quickly adapt strategies and significantly boost Olight's visibility. The campaign successfully increased brand key product search volume by 23% and improved overall brand lift metrics by 30%.

Olight