Case Study: Olight achieves record brand reach with Adcore

Olight boosts ArkPro brand reach with Adcore, driving 118% more impressions and 352% more views

Olight, a global leader in portable illumination, faced the challenge of building awareness for its new premium lifestyle product, the ArkPro, and reaching a new, broader consumer audience beyond its core tactical base. The brand needed to efficiently scale its campaigns across multiple fragmented channels while balancing both broad reach and meaningful engagement. To address this, they partnered with vendor Adcore.

Adcore implemented a comprehensive multi-channel programmatic branding strategy, activating tailored campaigns across six platforms. Their solution focused on continuous creative and audience testing, along with concentrating the budget in key high-potential US regions to maximize impact. This approach resulted in Adcore beating every cost-efficiency KPI target, driving 118% more impressions and 352% more views while using 24% less spend. The campaign also contributed to a measurable increase in organic search traffic for the ArkPro brand.

Olight