Case Study: MyHouse achieves 15% ROAS growth and 313% sales growth with Adcore

MyHouse boosts ROAS 15% with Adcore

The customer, MyHouse, an Australian home furnishings and decor company, faced the challenge of growing five key categories and expanding their market share amidst intense competition and constantly changing weekly promotions. They partnered with the vendor Adcore to identify the most promising segments and maximize overall profitability.

Adcore implemented a solution using their proprietary tool, Feeditor, to dynamically update product titles with real-time discounts. They built customized marketing funnels for each category, leveraging Google's in-market and remarketing audiences for precise targeting. This strategic approach resulted in a sales growth of 313%, a revenue increase of 241%, and a 15% boost in ROAS.

MyHouse