Case Study: Munro Footwear Group captures back-to-school demand with SEO from Adcore

Munro Footwear Group grows organic revenue 77% with Adcore

Munro Footwear Group, a major Australian footwear retailer, faced a challenge in capturing seasonal Back to School search demand. Their three retail banners (Williams Shoes, Mathers, and The Trybe) had school shoe pages that were underperforming in organic search due to structural SEO issues, including non-indexable URLs and a lack of dedicated landing pages. They partnered with Adcore for an SEO solution to address these problems.

Adcore implemented a two-part SEO strategy that involved creating 72 new, optimized landing pages and restructuring site navigation. This solution successfully captured the seasonal demand, leading to a significant increase in organic performance. The measurable results for the campaign period included a 77% year-over-year increase in revenue and a 58% increase in transactions from the school shoe pages.

Munro Footwear Group