Case Study: Munro Footwear Group boosts full-funnel sales with Adcore

Munro Footwear Group boosts paid digital ROAS 14% with Adcore

Munro Footwear Group (MFG), a major Australian multi-brand footwear retailer, faced the challenge of driving sales growth during a competitive Back-to-School season while reducing overall media spend. Against a backdrop of intense competitor discounting and consumer affordability concerns, MFG needed a smarter strategy to protect margin and drive both online and in-store conversions. They partnered with vendor Adcore to implement a unified marketing plan.

Adcore created one integrated, full-funnel campaign that strategically sequenced TV, radio, and digital channels like BVOD, YouTube, and Meta. The solution was geo-targeted to match MFG's store footprint and measured using Marketing Mix Modelling. This approach delivered significant results for MFG, including a 3.1% year-over-year sales growth and a 14% increase in paid digital ROAS. The strategy also successfully built brand demand, evidenced by an 86% rise in video completion rates and a 77% increase in organic revenue.

Munro Footwear Group