Case Study: the Ministry of Information Headquarters achieves high-reach awareness with Adcore's programmatic DOOH campaign

Ministry of Information Headquarters (MOI) reaches 34.6M impressions in 14 days with Adcore

The Israeli Ministry of Information (MOI) faced the challenge of rapidly launching a highly sensitive awareness campaign during a competitive holiday season. With a limited budget, their goals were to gain swift policy approval for their creatives and maximize exposure in prime strategic offline locations. They partnered with the vendor Adcore, which utilized programmatic digital out-of-home (DOOH) advertising via the DV360 platform to address this.

Adcore implemented a comprehensive strategy, working closely with publishers to quickly finalize and approve creatives. They built programmatic campaigns, negotiated favorable deals, and used smart budget allocation to optimize for performance during rush hour in target US geos. This solution resulted in 34.6 million impressions at a cost of $17.80 CPM, successfully maximizing audience reach within the two-week campaign duration and budget constraints.

Ministry of Information Headquarters (moi)