Case Study: Ministry of Diaspora Affairs boosts awareness with Adcore’s CTV campaign

Ministry of Diaspora Affairs reaches 1.8M unique users with Adcore

The Ministry of Diaspora Affairs sought to generate awareness and reach new audiences during the competitive Christmas holiday season. Their main challenges included expensive media costs, limited ad inventory availability, and the need for policy approval for highly sensitive creative content. To address this, they partnered with Adcore.

Adcore implemented a programmatic guaranteed deal with Hulu to secure optimal CPM costs. They built and executed the Connected TV campaign using DV360 and CM360, which successfully delivered 5.9 million impressions and reached 1.8 million unique users in the target US geographies, maximizing awareness for the Ministry of Diaspora Affairs.

Ministry of Diaspora Affairs