Case Study: Midea achieves 154% revenue growth with Adcore's multi-channel strategy

Midea boosts revenue 154% with Adcore

The customer, Midea, faced the challenge of launching a new refrigerator series in a highly competitive market. They needed to build awareness and drive sales through retail partners within a limited two-month timeframe while supporting a concurrent TV campaign. To meet these goals, they partnered with vendor Adcore to implement a multi-channel strategy.

Adcore's solution was a full-funnel, multi-channel strategy across Google, Meta, RTB, and IDX. This approach combined broad awareness campaigns with targeted search ads, which drove 75 million impressions and 237 thousand landing page visitors at a highly efficient CPM and CPC. The campaign resulted in a 41% increase in refrigerator sales and a 154% revenue jump for Midea.

Midea