Case Study: Interior Secrets achieves record EOFY growth with Adcore

Interior Secrets boosts EOFY revenue 33% with Adcore

Interior Secrets, an Australian online furniture retailer, faced the challenge of a flattening growth curve and an increasingly competitive end-of-financial-year (EOFY) sale period. Their performance marketing was hitting targets but relied on recycling the same audiences. To cut through the market noise, they partnered with Adcore to build brand familiarity well before the sale began.

Adcore implemented a six-month, full-funnel strategy across Google, Meta, and Microsoft. Their solution involved running brand awareness campaigns starting in January, using products like Demand Gen and Video Reach, to warm up audiences. When the EOFY sale hit, these primed audiences were then targeted with performance campaigns. This approach resulted in a 33% increase in revenue and a 19% improvement in ROAS year-on-year for Interior Secrets, with multi-touch audiences converting 36 times more than single-touch users.

Interior Secrets