Case Study: House boosts awareness and reach with Adcore’s AI video ads

House reaches 285K users with Adcore's AI video ads

House, a leading Australian retailer of specialty homeware, partnered with Adcore to build awareness ahead of a major Afterpay promotion. Their challenge was to efficiently prime a large audience within a very short campaign window, create standout creative that captured attention in a crowded feed, and ensure cost efficiency to preserve budget for later conversion campaigns.

Adcore developed a creative strategy that leveraged AI-generated video as the hero asset, supported by UGC-style and CapCut creatives. The campaign utilized broad awareness targeting on Meta Ads to maximize reach and was optimized for top-of-funnel engagement. The solution delivered by Adcore resulted in a reach of 285,150 users with an exceptionally low CPM of $1.90. The AI video drove the most purchases, achieving a 1.9x return on ad spend and building a large retargetable audience base for the promotion.

House