Case Study: Princess Polly achieves 721% revenue growth with Adcore

Doubled ROI & Saw an 721% Boost in Revenue

Princess Polly, Australia’s leading online fashion boutique, partnered with Adcore to support its goal of expanding across product categories while improving paid media efficiency. The team used Adcore’s proprietary Semdoc tool alongside Google Ads best practices to analyze inventory, research keywords and markets, and develop audiences across Search, Shopping, and YouTube.

Adcore implemented a structured campaign strategy with smart bidding, audience targeting, and account consolidation to reduce waste and attract more qualified traffic. The result was a 721% increase in revenue, 100% higher ROAS, a 320% lift in traffic, a 40% increase in conversion rate, and nearly 600% more conversions, helping Princess Polly make Google PPC its most profitable channel.

Princess Polly

Kim Zorn

Head of Performance