Case Study: GetPrice boosts conversions and ROAS with Adcore

Advertising A Huge & Ever-Changing Inventory While Meeting ROAS Goal

GetPrice, Australia’s leading online price comparison site, wanted to expand its paid search activity but was constrained by a huge, constantly changing inventory of products, prices, and margins. Adcore used its Feeditor and Views products to help manage this complexity while aiming to maintain the client’s ROAS goals.

Adcore built multiple fully automated search campaigns that dynamically updated with inventory and pricing changes, promoting the most relevant products and lowest available prices at any given time. The approach drove a 334% increase in conversions and a 96% increase in ROAS, turning GetPrice’s PPC activity from non-profitable to ROI positive while meeting its business goals.

Getprice

Charles Gerard

Senior Ecommerce Manager