Case Study: Calo achieves a faster, scalable multilingual meal plan website with Adchitects

Calo Inc. launches multilingual headless WordPress website with Adchitects

Adchitects was engaged by Calo Inc, a fast-growing Middle Eastern brand, to build a modern and scalable website for its personalized meal plan application. The challenge was to create a platform with a clear user experience that could support both English and Arabic languages, including full right-to-left (RTL) layout, and handle multi-country content and currency offerings.

The solution implemented by Adchitects was a headless WordPress website built with Next.js. This provided a high-performance foundation featuring a custom meal builder, a streamlined meal quiz, and purpose-driven animations. The platform delivered full RTL support for Arabic and a dynamic multi-country offer switch. Adchitects ensured the result was a thumb-friendly, mobile-optimized site with significant performance optimizations, leading to faster load times, smoother interactions, and an overall improved user experience across Middle Eastern markets.

Calo Inc