Case Study: Zebra Technologies launches a high-velocity product debut with Adcetera

Zebra Technologies launches Aurora Velocity in under 12 hours with Adcetera

Zebra Technologies, a leader in barcode scanning technology, faced the challenge of launching its top-secret Aurora Velocity scan tunnel under a highly compressed timeline and in complete secrecy ahead of the ProMat 2025 tradeshow. They partnered with the digital marketing agency Adcetera to develop a strategic teaser campaign without any existing product visuals or messaging to leverage.

Adcetera rapidly developed a multi-channel campaign from the ground up, which included 3D-modeled imagery, marketing videos, and sales collateral. Their on-site video team captured the launch at ProMat, producing and releasing a launch video within 12 hours. Adcetera's deep partnership and subject matter expertise with Zebra enabled them to gain quick leadership approval and successfully execute the high-velocity launch.

Zebra Technologies