Case Study: WellNow Urgent Care boosts patient visits with Adcetera media planning and management

WellNow Urgent Care increases patient visits 75% with Adcetera

WellNow Urgent Care was expanding aggressively and needed to drive awareness and patient traffic to both new and existing clinic locations. They partnered with the vendor Adcetera for its media planning expertise and integrated creative capabilities to build brand awareness and increase appointment volume across their multi-state footprint.

Adcetera implemented a multi-faceted media strategy that included location-specific Search Engine Marketing, Out-of-Home ads, radio, Nextdoor advertising, and television spots. This approach allowed for continuous optimization based on performance data. The results from Adcetera's campaign included a 75% increase in patient visits, a 170% increase in telehealth appointments, and a 60% improvement in cost per visit efficiency.

WellNow Urgent Care