Case Study: Roborock Launches an Out-of-This-World Video Campaign with Adcetera

Roborock sends a vacuum 120,000 feet into space with Adcetera

Roborock, a leading robot vacuum brand, sought to elevate its social media presence and amplify momentum following the success of its S8 MaxV Ultra product. The company partnered with the digital marketing agency Adcetera to develop a creative video campaign under the hashtag #BeyondLimits.

Adcetera conceived and executed an ambitious campaign that featured a hero video of scientists launching the Roborock vacuum into space. The solution included a 90-second anthem video, four social reels, and a behind-the-scenes launch film. The campaign was a major success, gathering tens of millions of views across social platforms within its first week, significantly boosting brand awareness for Roborock.

Roborock